Sockpets Bunny outside package

Sock Pets

PACKAGING & COPYWRITING

Next time you are out shopping, go to the sock aisle. Seriously, do it.
This is where a need was discovered—a unique sock package to help children enjoy putting their socks on with an educational bedtime story.

The packaging concept started with a childhood memory of when a teddy bear went missing, my mother folded up a pair of socks to create the illusion of a bunny to snuggle with. The sock’s “ears” became the focal point of the sock package along with developing two characters, a bunny and puppy, whose stories about socks appear on the inside of the package.

CREDITS
Creative / Design / Copywriting :: Kristi Wire
Printing :: Alphagraphics

Sockpets bunny inside package
Sockpets puppy outside package
Sockpets puppy inside package